Brand Manager (Go To Market) Karachi, Pakistan Commercial

Description

Be a part of a revolutionary change!

At Philip Morris International (PMI), one of the world’s most successful tobacco companies, we’ve made a disruptive decision to completely transform our business and build PMI’s future on one clear purpose – to deliver a smoke-free future. Indeed, our vision – for all of us at PMI – is that smoke-free products will one day replace cigarettes.

Philip Morris Pakistan is looking for a candidate for Brand Manager GTM to join the Cigarettes & Consumables (CC) category team. This position is based in Karachi and reports to the Head of GTM Strategy. Brand Manager GTM will play a critical role in driving the execution of GTM plans and strategies for PMPKL CC Brand Portfolio. The incumbent will work closely with marketing & cross functional teams to implement marketing initiatives, manage activation programs calendar, and lead on-going tracking of KPIs to drive brand growth and market share.

Your ‘day to day’

• Ensure timely execution of GTM Programs for priority brands & NPLs in alignment with the relevant marketing, sales & commercial strategy teams.
• Act as a Single Point of Contact (SPOC) within the commercial team to ensure smooth execution of programs across channels & geographies to drive a consistent consumer experience.
• Monitor & analyze market trends, consumer insights and competitive landscape to identify opportunities and recommend adjustments to the GTM strategy, fostering a culture of data driven decision making.
• Manage effective KPI tracking by working closely with the commercial, sales & market research team and putting in place the right measuring mechanics.
• Drive the agenda for Brand Health Check Forum to drive accountability within commercial team.
• Ensure on-going reporting of commercial initiatives with local & regional stakeholders.

Who we’re looking for

• Bachelor’s degree in marketing, business or related field. Master’s Degree is preferred.
• Between 6-12 years of experience in brand management, consumer journey, trade marketing or B2B sales, preferably in the FMCG/CPG industry
• In-depth understanding of Pakistan’s retail & commercial landscape
• Demonstrated ability to develop and implement effective category development plans
• Exceptional stakeholder management skills with ability to drive influence & collaboration in a cross-functional matrix structure
• Excellent analytical and problem-solving skills

What we offer

Our organization offers you a fresh perspective. Here, you will never stop exploring and discovering. We take the concept of on-the-job learning to another level, giving you every opportunity to develop your career and reach your full potential. With innovative technologies, services, and processes, you will have the opportunity to interact with some of the best minds in the business, learn from them and add value.

Join PMI and you too can:

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: to deliver a smoke-free future.